Blast Radius, a customer experience innovation firm, just released their annual report evaluating America’s best online shopping experiences. The report indicates that retailers have significantly improved their online shopping experiences since last Holiday season.
In the retail business, usability could not be more important. If top online retailers like Amazon and Walmart want to continue to capture Americans’ Christmas budgets, they had better be sure their websites are user friendly, fun, and enable great customer experiences. Fortunately, they are just that. In order to compete, retailers are adopting best practices from a usability and design perspective, as well as a great customer experience.
Here is this year’s list of top 10 online shopping experiences (from Blast Radius). What more reason to do you need to avoid holiday lines and crowds?